Beauty of Joseon is famous for its traditional and Hanbang beauty secrets from the Joseon dynasty, and the book of Gyuhap Chongseo. It derives its inspirations from traditional herbal ingredients which gives health benefits that were used as medicines and taken orally. With modern sciences and interpretations, Beauty of Joseon was reborn with products that have unrivalled skincare benefits. Amongst its renowned ingredients such as gingseng, rice, green tea, cherry blossoms it all has a history of medicinal properties for over thousands of years. Together with its aesthetic packaging, Beauty of Joseon is really a 'Beauty' even just to look at.