The Face Shop, launched in 2003 in Korea, believes in natural beauty, so it's core values includes 'Naturalism' - creating products made with natural ingredients. As Korea's pioneer beauty company committed to nature, THE FACE SHOP creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin. Their famous tagline is 'Natural Story'.